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Just a matter of time

May 20, 2010

By Mamtu Manghnani

Even though this may not be relevant to arts and culture in the UAE, I thought it to be as significant as bringing an eye opener of a news piece.

Whilst explaining the concept of to several people, which is promoting UAE talent and galleries, not just in terms of listings but better editorial with reviews, interviews and so on (a fairly brand new concept for the UAE), our entire team has often faced the repetitive question: How do you monetize this?

From my academic knowledge and past experience, we have been instilled on the new changing phenomena of everything moving online as well as the strengths of the digital world. For some reason I find, people are still naïve about it, if I have used the right word, especially in this part of the world.

For an online publication to do well in the beginning, thanks to father Google, new media believers like myself, can rely on many revenue generation programs such as Google Ad sense and Amazon Associates as supplementary ways of revenue.

In online publications, blogs, or anything formed within this online sphere, the formula is simple – The more people visit your site/ the more people believe in your concept = the more money you make.

Surely there are many successful stories of the birth of webzines, but the question really is how many people actually believe in it and surely, in this region, not many.

One example that should be given is a blog called, which was started by some guy, sitting somewhere in the West just posting information on technology, health, environment and lifestyle. Even as he did make enough revenue to cover his few expenses (through Gogle AdSense and a high number of hits), his blog was eventually spotted and sponsored by Discover Magazine. AND he is and was a full – time blogger.

What I did realize yesterday, it is not about making people visit the website, but it is about making people believe that this online convergence is new media and like any other media field can be highly profitable.

And whilst sites and blogs like Twitter are already proving itself, it really is just a matter of time when big publications make this significant move, and surely some already have; also receiving a commendable response.

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3 Comments leave one →
  1. May 20, 2010 8:58 am

    I believe its the perfect opportunity to capitalize on now although UAE will realize this only after it becomes a common man phenomenon in the west .

    • May 20, 2010 1:37 pm

      very very true, that’s UAE for you! and you are right, it is the perfect time now..

  2. May 20, 2010 3:34 pm

    Online media, new media, progressive products – they all can make money and go caput.
    The idea is to first create a product that people want to consume. No one has ever made from froma product that deosnt work. If your content is good, you qualify for the scope of making money. The you get the numbers, then you better your quality, then you bring more numbers… you get the picture. Making money really, comes wayyyyy down the line.

    So all in all, I agree with Mamtu here..

    Keep it coming Manghnani..

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